In today's world, countries compete not only through economic performance, trade, and technology, but through soft power — the values, culture, credibility, and global influence that shape how a nation is perceived. The Nation Brand Radar (NBR) is a strategic measurement framework that maps how countries are positioned in the global marketplace, examining why a nation is valued in an age defined by digital visibility, narrative power, and competition for attention.
Here we give users the chance to measure how they perceive a nation across twelve dimensions, creating customized perceptual footprints based on their subjective assessments.
Measures concrete outcomes and behavioral indicators that demonstrate a nation's competitive positioning.
Interactive dashboard exploring how nations are perceived globally across multiple dimensions.
Comprehensive analysis of behavioral and outcome indicators for nation brand performance.