In today's world, countries compete not only through economic performance, trade, and technology, but through soft power — the values, culture, credibility, and global influence that shape how a nation is perceived. The Nation Brand Radar (NBR) is a strategic measurement framework that maps how countries are positioned in the global marketplace, examining why a nation is valued in an age defined by digital visibility, narrative power, and competition for attention.
Download this PDF guide to learn how Nation Brand Radar (NBR) works.Here we give users the chance to measure how they perceive a nation across twelve dimensions, creating customized perceptual footprints based on their subjective assessments.
Measures concrete outcomes and behavioral indicators that demonstrate a nation's competitive positioning.
Interactive dashboard exploring how nations are perceived globally across multiple dimensions.
Comprehensive analysis of behavioral and outcome indicators for nation brand performance.